Tourism in Arkansas is experiencing positive growth. As a major part of the economy, tourism in Arkansas makes up over 60,000 jobs as well as an economic impact of $7.8 billion.
Tourism is taxed 2 percent, and in 2018, this tax generated over $16.3 million in revenue. Tourism in Arkansas has steadily grown since 1990.
The Arkansas Department of Parks and Tourism is responsible for promoting growth in tourism and does this through a digital media campaign. The digital media campaign involves social media and website development.